But as more and more artists entered the field, each act expressed a different relationship with dynamics. That didn’t stop the big bands from letting up on occasion The Rolling Stones had “As Tears Go By,” of course. As the basic set-up for rock artists tilted toward the guitar/bass/full drum kit configuration in the 1960s, songs overall got a little harder and faster. Ballads were always part of the mix, but those were songs that were deliberately written as love songs or down-tempo numbers. Rock and roll had been growing and changing since its inception. This is the story of the rise of soft rock radio. So much appeal, in fact, that it carved out its own chain of stations. Driven by acts like The Carpenters, this new brand of soft rock had broad appeal.
In between the British Invasion, Motown, and metal on one end, and punk, funk, disco, and hip-hop on the other, there was room in the middle for a more mellow zone on the airwaves. If ever a pair of decades had the social upheaval of the times reflected in their music, it was the ’60s and ’70s.
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